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Mary Fran Wiley

Mary Fran Wiley

Experience Design Leader

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I lead experience design teams where human behavior, accessible systems, next-gen technology, and complex products meet.


I set design direction and lead teams through complexity—shaping accessible, human-centered experiences across large-scale products and platforms. From defining accessibility strategy and design systems to navigating complex commerce and hybrid digital-physical ecosystems, I translate insight into clear direction and measurable outcomes. I’m known for leading through ambiguity, aligning partners across product, engineering, and research, and embedding inclusive design as a strategic advantage rather than an afterthought.

Experience Design at Scale: Products & Platforms


Symptom Tracking App

Private

|

2026

Symptom tracking app companion for an implanted medical device.

UX

UI

Strategy

AI Account Tools

Verizon

|

2024

Explored options for integrating AI tools into the account management experience.

UX

UI

Strategy

Remote Payment

Ford

|

2022

A tool to accept payment for vehicle services outside of dealership service departments.

UX

UI

Research

Service Status Updates

Ford

|

2021

Created messaging features for repair appointment status.

Service Design

CX

Research

Personalized Support

Cox

|

2020

Addressed accessibility concerns in service & digital tools in the repair experience.

Service Design

CX

A11y

Telecom Checkout

Cox

|

2019

Designed a checkout that made buying internet, cable & phone services easier.

UX

Content Strategy

Change Service Address

Cox

|

2018

Self-service online tool to move internet, cable, and telephone.

UX

Content Strategy

Mobile Optimizations

Huggies

|

2017

Improved mobile experience for a leading US diaper brand.

UX

Content Strategy

Disability Campaign

Team Gleason

|

2016

Award-winning disability simulation to generate emails to Congress in support of legislation.

UX

UI

Design Operations, Systems, and Ways of Working


Experience Mapping

Ford

|

2023

Developed a process for defining experiences across a multi-discipline team.

Process

CX

Usability Scores

FCB

|

2020

A framework for scoring usability and benchmarking a competitive set.

Process

Strategy

Research

Page Blueprinting

FCB

|

2019

A tool to accept payment for vehicle services outside of dealership service departments.

Process

Content Strategy

Mary Fran Wiley

Copyright © 2026 · Yes, Mary Fran is my first name.

  • Accessibility Statement