User experience work is not complete until it considers all users.
There is no excuse for an exclusionary experience. Diversity in imagery, inclusive terminology and accessibility all contribute to inclusive interfaces. It is the responsibility of user experience professionals to identity and combat bias in our work and ensure that all users can interact with our products.
User experience considers every interaction a user and brand have.
We can have the most impact on the interfaces we create, but a user’s experience doesn’t start and end under our control. A truly comprehensive experience meets users where they are to foster the relationship between user and business.
User experience requires expertise in business strategy, design thinking and technology.
User needs don’t exist in a vaccuum – digital products and platforms need business reasons to exist. By leaning into design thinking and business acumen and pairing them with technology, both users and businesses benefit.