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Mary Fran Wiley is a User Experience Leader in Chicago, IL

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Associate Director, Experience Design (UX/CX)

VMLY&R | August 2021-June 2022

Client: Ford

  • Led Experience Design as part of the Ford Maintenance & Repair CX team
  • Designed, protyped & tested services such as Ford Mobile Service and Service Pickup & Delivery
  • Designed an industry-leading transparent payment process and related digital components such as an app and mobile site
  • Developed a rapid user journey validation methodology
  • Led human centered design workshops with clients and build comprehensive experience documentation for cross-functional product and field teams
  • Co-founded the umbrella ERG IncredABLE for neurodiversity, disability and accessibility as a result of founding VMLY&R’s disability ERG
  • Won $1.5M in incremental scope over 18 months

Associate Director, User Experience / Experience Architecture

FCB Chicago | April 2019 – August 2021

Clients: Cox Communications, HP, Glad, Discover

  • Led UX on a cross-functional team for an enterprise telecom client 
  • Collaborated with creative leads on innovating engaging multi-platform digital brand experiences
  • Created a proprietary audit methodology
  • Mentored junior team members and managed day-to-day team

Lead user experience architect (UX/Interactive Art Director)

Ogilvy USA | October 2016 – March 2019

Clients: Modelo, CDW, Grainger, SC Johnson (Glade, Pledge, Mrs. Meyers, Caldrea, Duck, Mr Muscle, Lysoform, Scrubbing Bubbles), Kimberly-Clarke (Huggies, Pull-Ups, GoodNites), Chicago Sun-Times

  • Produced UX documentation such as personas, empathy maps, user journeys, wireframes, wireflows and interactive prototypes
  • Developed a UX process and implemented accessibility standards for global CPG and B2B brands
  • Produced award-winning experiences with honors at the One Show, Cannes Lions and Clios

UI/UX Designer (Web Designer)

Orbit Media Studios, Inc. | November 2011 – August 2016
Conceptualized, wireframed and designed responsive websites to meet business objectives for clients in a variety of industries. Designed interfaces utilizing responsive frameworks and a variety of open-source and proprietary content management systems such as WordPress, Drupal and NetSuite.

Creative Manager

Illini Media Company
Coordinated and mentored student staff while ensuring quality designs were delivered for daily and weekly publications in print and online for advertising clients. Led an interdisciplinary team as the creative director and project manager through the redesign of 5 media websites..


Purple Crayon Web Studio | June 2009 – November 2011
Led small and independent businesses through the design and development of small-scale WordPress & Drupal websites.

Part-time/Freelance Web Designer & Developer

December 2007- May 2009
Designed and built websites and HTML/Flash banner ads for a variety of small business clients as a freelancer for small design agencies.

Practice areas

Human-centered design
Service Design
Customer Experience (CX)
Universal Design & Accessibility
User Research
Information Architecture
Conversational UI


Wireframing & Prototyping
User Interviews
Client Workshops
Heuristic Evaluation
Accessibility Evaluation
Empathy Mapping
User Journey Mapping
Task Analysis
User Testing
Card Sorting
Design Sprints

Design Skills

Journey Maps
User Flows
Service Blueprints
Usability Testing
Lean UX
StrUX & CrUX pairing
Workshop Planning & Facilitation

Software & Tools

Adobe XD
Andriod/Material Design
iOS/ Apple Human Centered Design Guidelines
Fluent design system (Microsoft)


English – Native
French – Advanced (C2)
German – Beginner (A2)

Speaking & Thought Leadership

FCB Inclusive Interfaces, 2020
Word Camp Chicago 2017, UX is the Heart of the Matter
WordCamp Chicago 2016, Information Architecture for Normal People
Food Allergy Blogger Conference 2014
Food Allergy Blogger Conference 2013

Volunteer Work

Chicago Tap Theatre, Member, Board of Directors, September 2021-Present
Chicago Tap Theatre, Secretary, Board of Directors, September 2017-August 2021
Chicago Tap Theatre, Member, Board of Directors, December 2016-August 2017


Mastering Customer Experience
May 2022 | Forrester

Facebook Certified Creative
Strategy Professional

December 2020 | Facebook

Certificate in Advanced Design
May 2010 | College of DuPage   

Bachelor of Arts in French Commercial Studies & International Marketing
May 2007 | University of Illinois at Urbana-Champaign

Diplôme Français des Affaires, 1ière degrée (avec Mention Très Bien)
January 2007 | Chambre de Commerce et de l’Industrie de Paris