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Mary Fran Wiley's logo is a lockup of a shape made of the M&W in her name with a flower inside and her name to the right. It also includes her tagline "design for humans"

Mary Fran Wiley

Experience Design Leader

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Image of the Keep My Voice website mocked up in a laptop screen

Keep My Voice

Problem

In 2017, there was legislation backed by Team Gleason called the Steve Gleason Enduring Voices Act to ensure that assistive devices for using technology would be covered by Medicare and Medicaid. To garner support for this bill, Ogilvy worked on a multi-media advertising campaign showcasing the importance of these devices. However, the campaign was incomplete without a landing page where the campaign could drive to with a definitive call-to-action: contacting their legislators to support this law. How could we make a landing page that effectively showed why this technology was so important?

Solution

To build we had a desire to simulate the experience people using assistive technologies face every day without simply being a gimmick. We also needed to provide a non-simulation path for users that simply wanted to contact their legislators or who were not able to use the desktop experience (mobile, users with disabilities). The site without eye tracking passes WCAG 2.0AA guidelines.

Approach

User flow for Keep My Voice

Using a variety of pubilcly available libraries from groups such as Google, we were able to build a website that lived up to the hype.

The main task on the website was to contact a legislator while using eye-tracking software to input a zipcode. An alternative set of steps was included to allow the site to be usable on any device, regardless of compatibity with the simulation.

Because of the limitations of existing libraries, the site could only be fully realized with eye tracking on desktop and with a web cam enabled. I created a user journey that would allow for a user to use the basic function of the site – contacting their legislator, without any hiccups or roadblocks to mobilizing user support for the law.

Image of the Keep My Voice website mocked up in a laptop screen
Lookup screen from keepmyvoice.com mocked up in a laptop

Awards

2018 CANNES LIONS

Shortlist : Brand Experience & Activation Lions
Not-for-profit / Charity
Role: UX Designer

Shortlist : Media Lions
Channels > Use of Stunts 

Shortlist: Direct Lions
Single Country Campaign
Role: UX Designer

2018 ONE SHOW

Merit in Health, Wellness & Pharma: Digital / Web
Role: UX Designer

Merit in Interactive: Innovation in Interactive / Online
Role: UX Designer

Project Details

Role
UX Lead

Client
Team Gleason

Project URL
http://keepmyvoice.com

Team Members
Creative Directors: Sam Spratlin, Tim Hogan, Samantha Gorelik, Estee Mathes
Visual Designer: Tracy J Lee
Developers: Matt Andrade, Zack Pirello
Technology Director: VInce Smolucha

Process & Methodologies
Ideation Workshops
User Flows
InVision Prototype
Wireframes

Mary Fran Wiley

Copyright © 2025 · Yes, Mary Fran is my first name. But who is Aoife?