Keep My Voice
Problem
In 2017, there was legislation backed by Team Gleason called the Steve Gleason Enduring Voices Act to ensure that assistive devices for using technology would be covered by Medicare and Medicaid. To garner support for this bill, Ogilvy worked on a multi-media advertising campaign showcasing the importance of these devices. However, the campaign was incomplete without a landing page where the campaign could drive to with a definitive call-to-action: contacting their legislators to support this law. How could we make a landing page that effectively showed why this technology was so important?
Solution
To build we had a desire to simulate the experience people using assistive technologies face every day without simply being a gimmick. We also needed to provide a non-simulation path for users that simply wanted to contact their legislators or who were not able to use the desktop experience (mobile, users with disabilities). The site without eye tracking passes WCAG 2.0AA guidelines.
Approach
Using a variety of pubilcly available libraries from groups such as Google, we were able to build a website that lived up to the hype.
The main task on the website was to contact a legislator while using eye-tracking software to input a zipcode. An alternative set of steps was included to allow the site to be usable on any device, regardless of compatibity with the simulation.
Because of the limitations of existing libraries, the site could only be fully realized with eye tracking on desktop and with a web cam enabled. I created a user journey that would allow for a user to use the basic function of the site – contacting their legislator, without any hiccups or roadblocks to mobilizing user support for the law.
Awards
2018 CANNES LIONS
Shortlist : Brand Experience & Activation Lions
Not-for-profit / Charity
Role: UX Designer
Shortlist : Media Lions
Channels > Use of Stunts
Shortlist: Direct Lions
Single Country Campaign
Role: UX Designer
2018 ONE SHOW
Merit in Health, Wellness & Pharma: Digital / Web
Role: UX Designer
Merit in Interactive: Innovation in Interactive / Online
Role: UX Designer
Project Details
Role
UX Lead
Client
Team Gleason
Project URL
http://keepmyvoice.com
Team Members
Creative Directors: Sam Spratlin, Tim Hogan, Samantha Gorelik, Estee Mathes
Visual Designer: Tracy J Lee
Developers: Matt Andrade, Zack Pirello
Technology Director: VInce Smolucha
Process & Methodologies
Ideation Workshops
User Flows
InVision Prototype
Wireframes