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Mary Fran Wiley's logo is a lockup of a shape made of the M&W in her name with a flower inside and her name to the right. It also includes her tagline "design for humans"

Mary Fran Wiley

Experience Design Leader

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Who is Aoife Norby?

Ah, you stumbled across my big secret.

Aoife Norby is my pen name and internet presence. I wanted a place I could openly speak about my disability, health struggles and issues around disability issues in the advertising and tech industries that wasn’t directly tied to my legal name.

Employers are incredibly ableist and I need my legal name to be tied to my design work and not the nerve disorder and neurodivergent brain I have.

Aiofe is who is starting a company directly tied to creating products that are functional solutions for disabilities/chronic illness.

Now, please support my design work here, or feel free to support my first product, the Neuro Notebook and survival funds.

Mary Fran Wiley

Copyright © 2025 ยท Yes, Mary Fran is my first name. But who is Aoife?