Blueair North America

As manufacturer of high-end air purifiers with a focus on design and several recent product design awards under their belt, Blueair had a website problem and it was that their neither reflected their design aesthetic nor converted visitors. I designed a product catalog that allowed each product page to be designed around the features and benefits of each product. After the redesign, site conversions increased 400%. The design and structure of the US site was the template for the eventual global redesign. | role: lead designer | cms: drupal