Process
Because the brand launch was happening on a schedule too fast for a full site redesign, we completed a heuristic evaluation, accessibility audit and UX strategy. We delivered IA recommendations and a visual redesign that respected the original site structure. Implementation of the new structure is forthcoming.
Process
I provided an analysis (PDF) and strategy utilizing a strategy framework that I developed for how to move forward without creating completely new templates from scratch as a way to implement the new branding without requiring a complete website rebuild. We made key template updates to improve the experience and provided a roadmap for how to further iterate to success.
Color plays a key role in the print paper design, however print sections and the navigation don’t often match.
The colors assigned to print sections mirror how the future IA of the site will work – colors are indicating super categories. Black is for content type pages that fall outside of subject-driven categories. The first item in each color is the main category that will be represented in the site update.