This project was a tall order, in addition to typical upgrades and design considerations, I was tasked with bringing four different companies that are under the McCrone umbrella together into one site. Each company had its own section with unique content types and logos and different audiences. The biggest challenge was the Hooke College section - this required creating a course management system that was connected to the front-end course listing. Relationships between the products, courses and services across the individual companies allows the client to cross-promote content throughout their site and across brands.
mccrone.com | role: lead designer | cms: mighty-site
Four brands, one site.
Each of the brands has it's own set of content and requirements. Creating a universal navigation gives visitors a clear guide for navigating the site while consistent use of color and design elements keeps the experience seamless from company to company.