Volvo

The evolution of this project was a bit rocky. I was infatuated with my the design concept that I chose to see through to completion, only to have the project shot down by the instructor.

So I moved on (bittterly) to design #2. It is basic, gets the point across and really has nothing special. Since I couldn’t make it to Europe to photograph a Volvo, I collaged and modified images together to create the final ad comp. This was called “uninspired, but way better” than my first attempt…

So, attempt #3 I finally got it right (at least according to my instructor). I feel that this ad is also uninspired and lacks in creativity, but it won great reviews from my instructor and classmates.