Building an identity

I have been working late into the night working on my new web design venture and have come up with a smashing logo design.  It was a bit of a process, and admittedly it was a bit rushed, but sometimes things just feel right, and this was one of those times.  I knew I wanted purple (it would have been really confusing to have a logo that was yellow) and I knew I wanted something retro-ish but I was afraid of getting grunge or old-fashioned on accident.

I wanted a simple logo that was easily recognizable and that was reminicent of something of my childhood (and the company’s name), so it is a crayon label!

Purple Crayon Web Studio

This is exactly what I was going for!  It makes sense on a crayon, looks mighty spiffy off the crayon and is pretty much awesome.

Logo as a crayon label

What next?  Business cards!  But, I am a designer, so I can’t have just any business cards.  I am also on a budget, so I can’t have anything too crazy or weird.  The business cards are going to be 2″ squares.  Perfect to still fit in a business card case, different enough to warrant a second look.  And it is that second look that is oh-so-important!

Purple Crayon Business Card - Back

Purple Crayon Business Card - Front

I think that the brand is on it’s way to the look and feel that I am going for.  As soon as I have a bit more time I will add some of the finished pieces to the portfolio section.