Europe comes Standard
This was a print advertisement created for Volvo’s overseas delivery program. The aim of the project was to convey an experience and not just that of purchasing a car.
A modern approach lets this ad speak to more than just baby boomers (who are typical volvo owners) and lets the car find a wider audience. (This was designed before Edward Cullen became a famous Volvo owner).
Ad was created with Photoshop and InDesign CS3.
