Naming a venture.

This is a dilemma faced by many entrepreneurs : you know your idea/service/product us great. In fact it is so awesome that you name it something off the wall thinking that it won’t matter or that everyone will get your quirky sense of humor.

Well, let me tell you I am facing this very dilemma. I want to start my own web design venture, because frankly, it is a tough world out there. Permanent jobs are hard to come by and unless they are with a design firm, the options for creativity are limited. I mean really, how many different ways can you display a park bench when the boss insists on the same style that has been used for the past 15 years? So, I am going out on my own, at least to supplement my income for the time being. I have the skills. I have heard from several people that I can do this, so here goes.

But, I need a name. One that is cool sounding. One that has meaning to me. One that I can create an identity around. Mary Fran Wiley is a Darn Good Web Designer, great for a personal portfolio site, not so great for nabbing the big fish on my own. I want to sound important, because I am going to look important and be important.

I was thinking Purple Crayon Web Studio, because I, like I am sure many other people, was influenced by the book Harold and the Purple Crayon. I want to let the world (or at least my future clients) know that it all starts with a sketchbook.  Is it hokey? Perhaps.

So, I spent some time on domain name generators to come up with a name.  And that was hard work.  Most of the choices were just plain weird, but I came up with a few worth considering: Purpleurbia, Purplique or Bluedeo.

Decisions, decisions.  But this is one I need to get done this week!