A second 3-ad campaign, this one an image campaign for the energy company Exxon Mobile. The tagline “We fuel life” is representative of the companies ecological initiatives. The ads show nature at its best and discuss the energy research and conservation efforts.
This grouping is actually a campaign for Hallmark. The ads try to capture the magic and emotion of sending and receiving cards and pair it with childhood whimsy.
The evolution of this project was a bit rocky. I was infatuated with my the design concept that I chose to see through to completion, only to have the project shot down by the instructor. So I moved on (bittterly) to design #2. It is basic, gets the point across and really has nothing special. [...]
