The client, a long standing bar in historic Geneva, Illinois (where they filmed much of Road to Perdition), was looking for a way to connect with the younger crowd that is currently growing in the suburbs of Chicago. The e-mail design, a template that can be edited monthly to update customers of current specials, and [...]
Latoya wanted to portray a sleek and modern feel when she showcased her work as a freelance make-up artist for MAC cosmetics. I chose pink, grey and white because they complemented her photographs and differentiated her from a crowd that typically uses all black for their backgrounds. I bundled up the flash and gave it [...]
The client, a Juice Plus sales representative was looking for a series of greeting cards which she could send out to her clients for each of the seasons. She did not want the cards to reflect a specific holiday, as those are provided by the company. The concept was to pick different words and spell [...]
Ed Wiley and Associates is a small business consulting firm located outside Chicago and they specialize in web development and database systems (pretty intense stuff that I don’t always understand). They needed an identity as well as a web presence, even though they have an established customer base. I designed the site to be clean [...]
This was a print advertisement created for Volvo’s overseas delivery program. The aim of the project was to convey an experience and not just that of purchasing a car. A modern approach lets this ad speak to more than just baby boomers (who are typical volvo owners) and lets the car find a wider audience. [...]
