Archive for May, 2009

Direct E-mail Campaign

The client, a long standing bar in historic Geneva, Illinois (where they filmed much of Road to Perdition), was looking for a way to connect with the younger crowd that is currently growing in the suburbs of Chicago.
The e-mail design, a template that can be edited monthly to update customers of current specials, and to [...]

Make-up artist portfolio

Latoya wanted to portray a sleek and modern feel when she showcased her work as a freelance make-up artist for MAC cosmetics.
I chose pink, grey and white because they complemented her photographs and differentiated her from a crowd that typically uses all black for their backgrounds.
I bundled up the flash and gave it to the [...]

Business Greeting Cards

The client, a Juice Plus sales representative was looking for a series of greeting cards which she could send out to her clients for each of the seasons.  She did not want the cards to reflect a specific holiday, as those are provided by the company.
The concept was to pick different words and spell them [...]

Online Presence

Ed Wiley and Associates is a small business consulting firm located outside Chicago and they specialize in web development and database systems (pretty intense stuff that I don’t always understand).
They needed an identity as well as a web presence, even though they have an established customer base.  I designed the site to be clean and [...]

Europe comes Standard

This was a print advertisement created for Volvo’s overseas delivery program.  The aim of the project was to convey an experience and not just that of purchasing a car.
A modern approach lets this ad speak to more than just baby boomers (who are typical volvo owners) and lets the car find a wider audience.  (This [...]

Stationery & Logo Design

This is a logo and identity system for a small group of boutique clothing stores.  The client wanted an identity that was clean, modern and sophisticated without looking under done or amateur.
The envelopes, business cards and letterhead are all printed full bleed with a luster finish to the grey to make it look more steely [...]

Business Cards & Logo

The client, an established therapist with 20 years of experience, was looking for a new business card and identity that could be used in advertising, on business cards and print collateral as well as a possible future web site. She had been using the same business card design for nearly her entire career, and was [...]

What is therapy?

The aim of this printed piece was to define therapy and the differences between psychology and psychiatry for both patients and those considering therapy as well as family members.
The client wanted to emphasize that the process was different for everyone and the end goal was to go back to (or for the first time) feeling [...]

Center for the Arts

This was a submission to recreate the website for the Division of Fine and Applied Arts at the College of DuPage.  The goal was to create a feeling of a cohesive art community while the school finishes its NSAD accreditation.  The site needed to be creative, modern and friendly as well as easily updated.
I designed [...]

Design Firm Blog

Create, Inc is a design and marketing firm that was started in the fall of 2008, and I have been working there since January of 2009.  After the website was completed, the staff decided that they should implement all of the strategies that they advise their clients to take, including creating a blog.
The blog has [...]

Blues Music Blog

When the noted blues musician Bill Dahl found out that his column was being cancelled due to budget cuts in traditional media, he was looking for a way to extend his current website with a venue to write his CD reviews and other industry news.
I created a WordPress based blog that makes use of custom [...]

Identity & Business Cards

ADOPT, a no-kill non-profit animal shelter in Naperville, IL was in need of an update of its logo and printed collateral.  The old logo was handdrawn and dated.  The object of the project was to showcase animals that were happy and healthy and project a loving and free environment.
The logo depicts both a dog and [...]

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